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Description
Marketing. It’s a common enough word in business. It’s not always
associated with nonprofits, though. But it should be, as this course
makes abundantly clear.
Here, viewers will learn the in’s and out’s of creating a
successful, viable marketing plan - one that works and works well! They’ll
also learn how to translate feedback from clients and community into
better marketing decisions.
Fox’s presentation is exhaustive and comes complete with checklists
and other tools viewers will find of immense value “back on the job.”
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Learning
Objectives
This course will enable you
- To learn the steps for developing the structure and
content of a successful marketing plan
- To learn cost-effective ways to listen to and learn about
your clients and community
- To learn how to measure, align, and communicate a
compelling image
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Faculty
KAREN FOX
Dept of Marketing, Leavy School of Business.
Santa Clara University
Santa Clara, CA
Karen teaches marketing for nonprofit organizations, services
marketing, and marketing management. She has worked overseas on
social marketing projects in Egypt, Burma, Columbia, Indonesia,
and Russia. A history graduate of Stanford University, she
received a Master of Arts in Teaching from Harvard and a Ph.D.
in curriculum and evaluation from Stanford. |
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